Real Estate Quickie: Facebook Business Page Debate
December 1, 2015
By Kelly Wurth
So most of you out there probably have an account on Facebook, considering 91% of Realtors use social media and Facebook seems to be the no. 1 utilized platform. So your out on Facebook and now your wondering if you should create a Facebook Business Page?
The answer to that question is “yes”. A Facebook Page is for Business and a Profile is for Personal. Not only is it extremely important to present a professional image for your Real Estate brand, but the reality is that your Profile friends may not care what is going on in the world of Real Estate and they probably do not want to see every home your listing, therefore your Real Estate business needs to have a place of its own. A place where you can share quality information to current and future clients who are actually going to help you grow your business. Although you need to create a brand image that is personal in order to build those long-term relationships that lead to repeat business and referrals there are boundaries that you need to put on how much personal information you share with clients, especially new clients. They want to read awesome reviews about you from other clients and be assured that you are an expert in the field of Real Estate, and not see repeat videos of your puppy and children. A Page is the place to do this. The table and the list below provide the proof for why this is true.
- Pages will turn up in searches on Google and Bing — Profile posts won’t. Even your daily status update is searchable on your Page.
- Pages can be seen by people not logged into Facebook so you can link to your Page from other places. Not so with Profiles.
- Facebook tracks user analytics for Pages so you can see how many people have seen your post and and how they responded (clicks, comments, shares) as well as tracking the activities of your Page. Then you can tailor future posts to solicit the most engagement and interaction.
- Likes are unlimited on Facebook Pages but Profiles are limited to 5000 friends.
- The Page creates widgets and like buttons that are easy to embed into your website and blog. In other words, Facebook creates the code for you to promote your Business Page on your website. (You know…those little “Like” icons — when was the last time you saw a “Friend” icon. Doesn’t exist!)
- You can set up additional Page admins to manage your Page without sharing passwords. You can’t do that with a Profile. This is perfect if you have a marketing coordinator. If you don’t have one, but need one, contact us.
- People who “like” your page won’t see the Page admins and they won’t have access to your personal account.
- You can have any number of Pages — so if you have different markets, service areas or customer segments, you can do one for each.
- Website Ads created from a Profile will only appear in the right column. If you want your ad to be shown in News Feed, you need to create a Page. Your ad must be associated with a Page, to show up in News Feed.
- A Page is the place to enhance brand awareness by providing Real Estate information such as: home checklists, neighborhood statistics, highlighting specific neighborhood amenities, how-to tutorials, top ranked restaurants in your area, home staging advice, buying and selling advice, promoting local vendors, providing details about events in your city, etc.
Convinced you need a Facebook Business Page, but do not have time to get it set-up?
If this is the case then please contact us to set-up your Facebook Business Page for you. Once your page is set-up we can provide you with time saving tools and basic Facebook Page training you need to be efficient in successfully marketing your brand on Facebook.
If you want to DIY, check-out Social Media Examiner’s article for step by step instructions on How to Set-up a Facebook Page for Business.